In 2025, Facebook remains a dominant force in the digital landscape, not just for social networking but also for monetization. With billions of users across the globe and a robust ecosystem that supports creators, businesses, and influencers, Facebook has solidified its role in the creator economy.
Whether you’re a content creator, entrepreneur, or just exploring ways to monetize your online presence, Facebook offers multiple revenue streams. In this comprehensive guide, we’ll explore how to earn money from Facebook in 2025, including updated features, requirements, and actionable strategies.
Why Facebook Is Still Relevant for Earning Money in 2025
Despite the rise of TikTok, Instagram Reels, and YouTube Shorts, Facebook has held its ground by adapting and expanding its monetization tools. As of 2025, Facebook offers creators access to:
- In-stream ads
- Stars (virtual tipping)
- Subscriptions
- Branded content tools
- Facebook Reels monetization
- eCommerce integrations (Facebook Shops)
Now, let’s dive deeper into the top 10 ways you can make money from Facebook this year.
1. In-Stream Ads (Facebook Video Monetization)
If you create original video content, you can earn money through in-stream ads. These are short video ads (pre-roll, mid-roll, or image ads) that run during your videos.
Eligibility (as of 2025):
- Minimum 5,000 followers
- At least 60,000 total minutes watched in the last 60 days
- At least 5 active videos on your page
- Content must comply with Facebook’s Monetization Policies
Revenue Potential:
Earnings vary based on video views, CPM (cost per thousand impressions), and engagement. Niche content like tech reviews, tutorials, and entertainment tends to generate higher ad revenue.
2. Facebook Reels Monetization
Reels — short, engaging videos up to 90 seconds — are one of Facebook’s fastest-growing content types in 2025.
How You Can Earn:
- Ads in Reels: Facebook now places banner or sticker ads within eligible reels.
- Reels Play Bonus: Facebook may offer bonus payments for high-performing Reels (varies by region and niche).
Pro Tip:
Use trending audio, hashtags, and engaging thumbnails to boost visibility and watch time.
3. Facebook Stars (Virtual Gifts)
Facebook Stars allow fans to send you virtual gifts during live videos or on-demand content. Each Star is worth $0.01, and they can add up quickly during highly engaged streams.
To Access Stars:
- Be at least 18 years old
- Have at least 1,000 followers
- Stream content that follows community guidelines
Boost Star Income by:
- Hosting interactive live sessions
- Setting Stars goals or milestone challenges
- Giving shoutouts to top contributors
4. Fan Subscriptions
With Fan Subscriptions, you can charge your followers a monthly fee to access exclusive content, such as behind-the-scenes videos, members-only livestreams, and badges.
Eligibility:
- Minimum 10,000 followers OR
- 250+ returning viewers in the past 60 days
- Comply with Facebook’s monetization and partner policies
Benefits:
- Tiered pricing options (e.g., $4.99/month)
- Subscribers get custom badges, emotes, and exclusive content
- You keep up to 100% of the revenue (excluding payment processing fees)
5. Branded Content and Sponsorships
Facebook’s Brand Collabs Manager connects creators with companies looking for influencers to promote their products.
How to Qualify:
- Professional-looking Page with high engagement
- Consistent posting in a specific niche (beauty, fitness, gaming, etc.)
Examples of Branded Content:
- Sponsored Facebook Reels
- Product placement in livestreams
- Dedicated brand shoutouts or reviews
Tip: Build a media kit and post branded content disclosures to maintain transparency and trust.
6. Sell Products Through Facebook Shops
eCommerce on Facebook is thriving. You can set up your Facebook Shop to sell physical or digital products directly through your Facebook Page.
What You Can Sell:
- Handmade items
- Clothing and accessories
- Digital downloads (eBooks, templates)
- Online courses or coaching
Tools You Can Use:
- Shopify, BigCommerce, or WooCommerce integration
- Meta Pay for in-app checkout
- Product tagging in Reels, Lives, and stories
7. Affiliate Marketing on Facebook
If you don’t have your own product to sell, you can promote affiliate products and earn commissions on sales through your unique referral links.
Best Affiliate Networks:
- Amazon Associates
- CJ Affiliate
- ShareASale
- Impact
- Facebook’s own affiliate tools (in beta for select creators)
How to Promote:
- Create product review videos
- Write educational posts with your affiliate link
- Use stories or Reels with a clear call-to-action
Make sure to disclose affiliate partnerships in compliance with Facebook’s guidelines and advertising rules.
8. Monetize Facebook Groups
In 2025, Facebook Groups are more monetizable than ever. If you manage an active community, you can generate revenue in several ways:
Monetization Strategies:
- Charge for group access via third-party platforms
- Promote your services, products, or affiliate links
- Offer paid coaching or consulting to members
- Host paid virtual events or webinars
Bonus: Facebook is testing Group Subscriptions, allowing you to charge members a recurring fee directly within the group.
9. Offer Services on Facebook Marketplace
Facebook Marketplace isn’t just for selling secondhand goods—it’s also great for promoting services.
Services You Can Offer:
- Social media management
- Freelance writing
- Graphic design
- Tutoring or coaching
- Local services like photography, cleaning, or repairs
Tip:
Use geo-targeted posts and customer reviews to build credibility and attract paying clients.
10. Drive Traffic to External Monetized Platforms
Facebook works well as a traffic generator. Use it to funnel your audience to platforms where you monetize directly, such as:
- YouTube (ad revenue + memberships)
- Patreon (subscriptions)
- Ko-fi or Buy Me a Coffee (fan donations)
- Substack (paid newsletters)
- Your own website or Shopify store
Use Facebook Stories, Reels, and page posts to build awareness and drive traffic consistently.
Bonus Tips for Monetizing on Facebook in 2025
- Stay updated with Facebook’s latest features via the Meta Business Suite.
- Engage regularly: Respond to comments, messages, and post polls or questions.
- Be consistent with content frequency and branding.
- Optimize your Page: Use SEO-friendly descriptions, profile image, and banner.
- Follow Facebook’s Content Monetization Policies to avoid demonetization.
